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Viacom18 gets licence for Hindi channel named ‘Bandhan’ Read more at: http://www.tel

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The idea is to fill crucial gaps in the Hindi entertainment broadcasting space. Unlike Star India, Zee Entertainment Enterprises Ltd (ZEEL) and Multi Screen Media (MSM), Viacom18 does not have a Hindi movie channel. The other plan could be to launch a second Hindi general entertainment channel (GEC) in pay TV mode. “Viacom18 has got a licence from the MIB. No final plans have been firmed up to launch in which genre. It is not even decided whether Bandhan will be the final name of the channel,” a source said. When contacted, a Viacom18 spokesperson declined to divulge any details. With the launch of English entertainment channel Colors Infinity on 31 July, Viacom18 now has most of the pieces in place—two Hindi GECs (Colors and free-to-air Rishtey), youth and music channels (MTV and Pepsi MTV Indies), kids portfolio (Nick Jr, Nick, Sonic), English entertainment (Vh1, Comedy Central and, from 31 July, Colors Infinity), and a clutch of regional GECs (Colors Kannada, Colors Marathi, Colors Odia, Colors Bangla and Colors Gujarati).

Source: Television Post

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Viacom18 gets licence for Hindi channel named ‘Bandhan’ Read more at: http://www.tel - by Pradeep - 22-07-15, 11:51 PM
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